Fontys 25 Jaar

// services

Content Strategy

Content Creation

3D modelling

// Live website

https://www.fontys.nl/nieuws/vier-de-toekomst-25-jaar-fontys/

Fontys University of Applied Sciences is one of those partners where everything aligns: vision, creativity and collaboration. Under the name Contraversial, we have worked on several projects over the past years, always with the same goal of strengthening the Fontys brand through creative concepts that represent the future. As a content creator, strategist and creative director, I was responsible for the development, execution and production of various campaigns, visuals and activations.

A 3D Portal to the Future

To celebrate 25 years of Fontys, we developed a unique concept: an Instagram Room designed as a digital portal to the future. I was responsible for the creative concept and 3D modeling, creating a visual experience that bridged the gap between the present and the future, both literally and figuratively. The room was expanded with additional 3D projects and visuals that immersed visitors in the forward-thinking identity of Fontys. We also produced a complete photography and video package to promote the installation across online and offline channels.

From Strategy to Activation: The FONS Project

In addition to the anniversary campaign, we were involved in the FONS program, an internal initiative focused on keeping school environments clean and well-presented. Working through Contraversial, we developed a campaign activation that encouraged students to take an active role in maintaining a tidy learning environment. The activation was captured on video and later used as an internal communication tool, allowing the message to be repeated and reinforced. This project clearly demonstrated how creative content can drive behavior and engagement within an organization.

A Sustainable Collaboration with Creative Freedom

The collaboration with Fontys is defined by trust, freedom and innovation. We do not think in terms of isolated productions, but in a strategic partnership where content and brand development go hand in hand. As a Strategic Content Specialist, I ensure that every project, from 3D experience to video activation, aligns with Fontys’ broader communication goals. The result is content that inspires, reflects innovation and positions Fontys as a forward-thinking brand in education. A collaboration with endless potential.